I ordered every typeface catalog I could get my hands on and quickly amassed a sizeable library.ĭuring one of those web surfing sessions I discovered a small but impressive font foundry called Fonthead Design featuring some really cool free fonts and font bundles that could each be purchased at the amount Image Club charged for a single font. I began spending lots of time blazing through the Internet on the company’s 14.4 dial-in modem scouring the web for unique fonts. It regularly featured new fonts that were absolutely original and exciting and I quickly became a first-class font identifier and full-blown font addict. I realized quickly in my design career that better fonts meant better designs and soon became known as the agency’s font guy, usually waiting with bated breath for the next issue of Image Club to arrive on my desk. In the mid-1990s, when I was a young art director in Milwaukee, desktop publishing was at an early stage in terms of typefaces available, and the Internet was still just a buzz word. Do you remember a precise moment when you realized: Yes! That is what I want to do!Ībsolutely! The inspiration that led to that moment had a lot to do with what was going on in my life during that time. Font Diner, the company you founded in 1996, has grown into what is possibly the largest digital collection of retro fonts inspired by American vernacular lettering.
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